The Billy’s Hit it a TON Barbecue sauce launched in April through Zarda’s, a local restaurant chain, and was available on Kansas City-area grocery store shelves. All profits from the sauce benefit Butler’s Hit-It-A-Ton charity, which he started with his wife, Katie, an Idaho Falls native, to raise food for needy families in Kansas City.
The sauce started as a limited-time promotion. But its popularity skyrocketed when it found its way into the Royals dugout June 5. The Royals ended an 11-game home losing streak that night and promptly won seven of eight, bestowing the sauce the moniker “Rally Sauce” in the Royals clubhouse and earning it mention on the local game broadcasts.
That led to a spike in orders and grocery stores re-upped their orders of the sauce. Continue reading “BBQ sauce named after Billy Butler flying off shelves”